How we use your information

Intrinsic Insight Ltd is a company registered in the United Kingdom.

Intrinsic Insight Ltd is a research business within part of All Global Media group of companies. This privacy policy outlines how we use the personal information we collect when you sign up to take part in any research, subscribe to or download any of our marketing materials, newsletters, take part in surveys or use our website website

What information do we collect?

We collect basic profile information in order to help us with our research, surveys and contact strategy. The information you may provide to us and the full extent of the data we keep, may include some or all of the following:

  • Name:

  • Email address

  • Gender

  • Birthday

  • Location/Postcode

  • Race

  • Household information

Other information may be voluntarily given in surveys you participate in to further segment your demographic. Any feedback, comments or any other information you provide us is strictly confidential. We never pass your information on to our clients or third parties unless you have given us specific written or electronic consent for us to do so.

How do we use your information you provide?

We use the information you provide us to perform several tasks which support our market research objectives. Your information is used internally and is never shared with our clients or third parties.

Below is a list of functions we may perform using the information you provide:

  • Send invitations of surveys you may be interested in participating in.

  • Categorise your information for analysis purposes. We break down your information in terms of age, gender and geographical location as a way of cross-referencing the results we generate to develop trends.

  • Enter you into any prize draws you are eligible for.

  • Occasionally ask whether you want to participate in TV, radio or newspaper interviews. We will only pass your information on to other people with your explicit consent.

  • To create anonymous profiles for statistical purposes based on the information provided.

  • To send vouchers and rewards once the participant has collected enough points.

  • To send newsletters or information that we feel you may be interested in about the research that we do

We will never use the information you provide us for any purpose other than research. We:

  • Will NOT pass your information onto third parties for marketing.

  • We will NOT sell your information to anyone and your data is always stored in a secured environment with restricted access to it.

If you require any more information on how we use the information you provide us or to receive a copy of the information we hold about you, please don’t hesitate to contact our support team:

Email sent to:

Or by letter sent to:

Intrinsic Insight Ltd, 19 Hayward's Place, London, EC1R 0EH

How long do we keep hold of your information?

We keep the initial information you provide along with any information you voluntarily divulge with us. You are free to ask us to remove your data at any point and we may remove you from our list of contacts at any time.

When you for information to be deleted and/or are removed we will delete all contact information along with any other data that could be used to identify you, leaving only your responses to any surveys surveys that you may have completed, which will be anonymous.

Your access to the information you provide?

We are always at your disposal. We have a team which can provide you with copies of all the information we hold about you. If you would like to obtain a copy of some or all the personal information, please feel free to contact us using the information provided below:

Email sent to:

Or by letter sent to:

Intrinsic insight Ltd, 19 Hayward's Place, London, EC1R 0EH

Letters or emails should include your name and contact details which will help us identify you quickly and deal with the information request.

This information access request is free of charge and will be processed within 14 days from receiving your email/letter.

Surveys based on children

Children are a tremendously interesting demographic to study from a business perspective and we are often approached by companies to conduct research on under 18 year-olds. We consider it of the utmost importance to apply extra guidance when carrying out such surveys.

Studies based on children under 18 years-old are conducted with consent from a parent, legal guardian or another person legally responsible for the child. They will be contacted before inviting them to join or take part in any research.

By using our website and taking part in our online research, you agree to our use of cookies. Further details of what cookies are can be found by visiting

Cookies policy

How to contact us

For more information about our research online panels, panel membership or information related to your membership of one of our panels, please contact our support team:

Email sent to:

Or by letter sent to:

Intrinsic Insight Ltd
19 Hayward's Place

Changes to our privacy policy

In the unlikely event that we have to make changes to our privacy policy, we will contact you by email or make the information available on our website

Useful links

Information Commissioner’s Office:

World organisation for market research - ESOMAR:

GDPR - General Data Protection Regulation -