Sam Knowles

Sam is corporate and brand storyteller with over 30 years’ experience using data and statistics to create powerful, impactful narratives. He is Founder & MD of consultancy Insight Agents, and is a partner to Intrinsic in the creation and development of insightful with papers and brand narratives. He works with national and multinational businesses, from Unilever to Ipsos MORI, Addison Lee to Ebiquity. Sam’s purpose is to make businesses - particularly technical, scientific, and financial businesses - talk like people and sound human. In April 2018, Routledge published his book Narrative by Numbers: How to Tell Powerful & Purposeful Stories to critical acclaim. More details of his book can be found at