Navigator. Qualitative agility when you need it most

Navigator

Sometimes, you need views, opinions and a degree of understanding when the time for more extensive qualitative research just doesn’t allow for it. But, equally, it’s important to have some proper, informed perceptions that doesn’t just rely on thinking up questions to share on a panel. Navigator is a short, sharp set of immersive qualitative interviews that enables you to maximise your understanding of an issue both speedily and at reasonable cost.

NAVIGATOR ONLINE QUALITATIVE

These are exceptionally difficult times for business, yet arguably the point at which it's most important to know how your brand's image and reputation is being perceived. Although face-to-face insight is currently non-viable, our online qualitative insight provides a way for you to see how your brand is being perceived and help you stay ahead of the market when it comes to developing appropriate messaging, narrative and product ideas. Let’s talk through our approach and demonstrate how, even in these exceptional times, high quality online research can help you keep your brand on track..